Benefiber Healthy Shape

Benefiber, a longstanding client asked us to globally launch their new weight management product Benefiber Healthy Shape through TV and paid social channels. The weight management category , when it comes to fiber, is a sea of sameness , so we decided a lighthearted comedic approach would break through and it did! We picked up Best TV campaign from Ad Age for this global work and clients hit their sales numbers at launch.

Executive Creative Director: Rich Russo

Associate Creative Director: Juliana Bonsanti